Tuesday, 8 March 2016

HA4 Task1 - The Purpose of Concept Art

Concept art stages

Exploration
This stage is when the artists do rough sketches of their Ideas. Artists do this until they get their desired result which can take several tries in order to achieve their goal. Once they decide to stop doing rough sketches they begin refining and shading their favorite ones to narrow them down. They then choose one to be the final design and fully finish it and is then passed on to other members of the team like 3d modelers so they can make the 3d model to be used in the game.
Approval
Once a decision has been made between the concept artists they then have to seek approval from the publishers and partners. If they disapprove the concept artists will have to redo the design in order to get it to the publishers and partners standards.
Promotion
Once the art process is finished it is then used for promoting the game. The purpose of this is for getting it out and letting the public know the game is in development and to generate hype so people look forward to the game and make them more likely to buy the game.
Sources

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